Middle Aged Beauty Queen

Revlon Beauty of the Week

Posted on: November 23, 2013

In doing some research on a different article I’m writing,coming soon, I came across some interesting fats that I want to share with you. In 2012 the nail polish industry reported sales of $278,000,000 that’s 278 million dollars and this was a 32% increase from 2011.
I was trying to find the actual number of nail polish companies in this country only to be sidelined by ads and sent on wild goose chases. But I will find the number, it seems has if everyone and their dog have started their own line of nail polish. I know some of the bigger companies, like Cover Girl maybe a bit late to the party. According to WWD, there is a new launch of at least 1 new nail polish line a week. I totally believe this as I have over 70 brands just in my collection. If one does the math suggested by WWD since 2008 there have been 294 new brands launched. I know in 2008 there were 664 brands of nail polish so at the minimum using the information from WWD there are 958 nail polish companies. For some reason to me that number seems on the low side. I don’t know if there ever will be an accurate figure for the actual number of nail polish brands.

I have read several articles suggesting now is the time time for Revlon to take back the reigns as the Queen of all that is nail polish? I happen to agree. That is why once a week I will be showcasing one of my Revlon polishes. Maybe you have this color and have forgotten about it? Or maybe this is a color you’ve seen at the drug store but didn’t buy because you haven’t seen swatches of it. It seems like nail bloggers, myself included, focus more on the new, but I say “Lets Remeber the Revlon Beauties!

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370 Smoldering is this weeks Revlon Beauty. It is a pretty silver polish with a duo-chrome of pink and purple. It is one of the most interesting colors from Revlon I’ve tried.

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I must say when I first tried 370 Smoldering I would get a bit frustrated, but that was my fault. 370 Smoldering is one of those fussy types that need to go on thin layers. These pictures are with 2 coats and no topcoat. I think they look really pretty.

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370 Smoldering is in the regular line of Revlon and around my area the cost is $4.99 a bottle. The bottle is stable, the brush is small allowing you to paint your nails without getting polish all over your cuticles. The formula is classic Revlon formula: which is not too thick and not too thin.

As we watch nail polish companies come and go, Revlon is one brand you can certainly count on as sticking around since it has been around since before WWII.

💅 As always, thanks for stopping by!

6 Responses to "Revlon Beauty of the Week"

Hi Judi.Is WWD Women’s Wear Daily?I love Revlon polish,and Smoldering is one of the many shades I bought on your recommendation.I finally found Cherries In The Snow which is one I owned years ago.I think Revlon almost invented nail polish they’ve been around for so long.I look forward to reading your article.Linda xo

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Yes , WWD is Women’s Wear Daily, the bible of all that is fashion. 80 years Revlon has been around, amazing! I can’t wait to show you my beautiful collection of Revlon nail polish but it will 1a week at a time.
CitS is one of the prettiest colors every, tell me, which Revlon would like to see swatched next week?
— Judi

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I would love to see Rain Forrest on your nails.It is one I have yet to see in person and even though I’m not overly fond of green on me,I think it’s such a unique colour.Thanks Judi.Linda ox

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Hi Judi: Great post! I am also very interested in your upcoming Revlon swatches. Guess I’m old fashioned, but I like to stick to the tried and true brands. I own Smoldering – I’ve swatched it – but I haven’t worn it yet. And I purchased “Cherries in the Snow” on your recommendation also – and I think it will be a nice polish to wear this upcoming Christmas season. Maybe I’ll be purchasing more Revlon in the future……
Happy Thanksgiving! Judy

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Thank you Judy and I hope you have a very Happy Thanksgiving as well! Your friend Judi with an i

Sent from my iPad

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Rainforest it will be! I’ve been dying to try that one so good one to pick! Thanks.

Sent from my iPad

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